future of the entire world, i guess

            Amidst this wave of new media, consumers are given a bevy of choices to discover and consume what they want, how they want, when they want. This sort of freedom transcends the limitations of previously established means of media distribution. With the likes of YouTube, Twitch, Netflix, Twitter, Google etc. consumers are not tied to social and cultural capabilities, because they are now exposed to new ways to learn, grow, or simply be entertained through content created on an international level. 

            Bill Wurtz is a musician/content-creator who pairs dry humor and catchy jingles to make a variety of videos on youtube. The video attached is his most popular which has massed over 38 million views. Wurtz manages to make an engaging piece that educates its viewers in the most unconventional of ways. Highlighting the history of the universe from its inception up to the near future year 2028 with whacky sound effects, vocals and amateur graphics melded beautifully to make a truly unique form of media. As stated previously the focus from Wurtz's video is to be the cultural impact of ever-evolving media. Seemingly simple and light hearted but provides a new approach to the delivery of information. As the attention span of individuals lessen as years go by all forms of media have begun to adapt in an attempt to garner prolonged attention from it's consumers. So it is no coincidence that such a rapid paced yet, visually enthralling video gained so much traction in such a populated media market.